- Nvidia CEO Jensen Huang confirmed the company’s advanced AI accelerator market share in China has plummeted from approximately 95% to zero.
- The dramatic collapse is a direct result of tightening US export controls on high-end semiconductor technology.
- China previously accounted for a significant 20% to 25% of Nvidia’s booming data center revenue.
- Nvidia’s financial forecasts are now operating under the assumption of zero revenue from the Chinese market.
A Stunning Collapse in a Critical Market
In a stark admission, Nvidia CEO Jensen Huang has publicly quantified the devastating impact of US export controls, revealing the company’s market share for advanced AI accelerators in China has collapsed from a dominant 95% to effectively zero. The comments, made during an interview at the Citadel Securities’ Future of Global Markets 2025 event, paint a grim picture of the geopolitical fallout on one of tech’s biggest players.
“At the moment, we are 100% out of China,” Huang stated bluntly during the interview. “We went from 95% market share to 0%.”
This marks the first time Nvidia has put a precise figure on its retreat from a market that was once a cornerstone of its growth strategy. The Chinese market formerly represented between 20% and 25% of the company’s data center revenue—a segment that recently posted a staggering $41 billion in financial results.
The Bite of US Export Controls
The swift decline is the culmination of rolling waves of US government restrictions aimed at limiting Beijing’s access to cutting-edge technology. These controls rendered Nvidia’s specially designed, China-focused chips like the A800 and H800 noncompliant in 2023. Even a newer, less powerful design, the H20, has reportedly faced significant licensing hurdles, effectively locking Nvidia out.
Huang expressed his bewilderment at the policy’s outcome, stating, “I can’t imagine any policymaker thinking that’s a good idea, that whatever policy we implemented caused America to lose one of the largest markets in the world to 0%.”
Watch the Full Interview with Jensen Huang
Reshaping the Global AI Landscape
The consequences of this lockdown are already rippling through the industry. With access to Nvidia’s top-tier GPUs cut off, China’s technology giants and AI labs are accelerating their push toward developing domestic silicon and alternative hardware solutions. This forced innovation is rapidly localizing the country’s compute infrastructure, a trend Huang himself warned about earlier this year.
Nvidia’s Cautious Path Forward
For now, Nvidia has effectively written off China in its financial planning. “In all of our forecasts… we’re assuming 0% for China,” Huang confirmed. “If anything happens in China… it will be a bonus.”
While the CEO holds out hope that Nvidia can one day return to doing business in the country, the immediate reality is a complete withdrawal from a multi-billion dollar market, highlighting the severe and immediate financial repercussions of the ongoing tech trade war between the US and China.
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